Recreational Sports is proud to welcome and support Peet’s Coffee as an official partner of UC Berkeley. In a groundbreaking partnership, announced this past Tuesday (4/11) by the University Partnership Program, Peet’s and the university have agreed on a 10-year, $8 million partnership the that will support the university’s commitment to enhancing the educational experience of UC Berkeley students while benefiting campus programming.
The partnership with Peet’s amplifies its long history in the local Berkeley community and its existing relationships with Cal Dining and Cal Athletics, broadening the company’s reach by reinventing the coffee experience in current campus coffeebars, pouring Peet’s at more Cal Dining locations and including a new coffee cart outside the Recreational Sports Facility – now open – that will serve Peet’s full menu, including its new Nitro Cold Brew Coffee on tap. The partnership will also feature new programs and scholarship opportunities for students.
To learn more about the Peet’s partnership and the University Partnership Program – a pioneer in higher ed – please see the article from UC Berkeley News.