Our Story


The Recreational Sports Marketing Group was founded in 2003 on a belief that there was a better way for brands to actively and responsibly engage Cal students on the UC Berkeley campus.

We introduced ourselves to the world with the debut of a large scale experiential marketing event called Caltopia. Fifteen years and 500+ partnerships later, Caltopia has become the largest college lifestyle event in the nation and we continue to create brand experiences that inspire, connect and transform the Cal community.

The secret ingredients to our ongoing success – the 30,000+ Cal students that we serve annually, and our team of multi-generational connectors, influencers and relationship builders.

We believe in the power of giving back, and regularly share our insights, expertise, and ideas with other universities, and brands of all sizes committed to generating social good through the human connection. Our mantra – the experience is the marketing!

In 2015 Recreational Sports was invited to be a founding member of the the University Partnership Program (UPP). UPP’s primary goal is to build meaningful, university-wide relationships with business partners by collaborating across units to create partnership opportunities that align with Berkeley’s values and mission of teaching, research and public service.

Contact us at recsportsmarketing@berkeley.edu if you would like to help us transform the Cal community!

Berkeley Rec Sports