Our vision is to leverage the power of experiential and social media marketing to create the human connection that lasts a lifetime.


Our Story

The Rec Sports Marketing Group was founded in 2003 on a belief that there was a better way for brands to actively and responsibly engage Cal students on the UC Berkeley campus.



Cal Students by the Numbers

Cal students are a highly-motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area.



Lifestyle Trends

The lifestyle behavior of the Millennial Generation is constantly evolving. Our online resource center will provide industry insights on how your brand can better understand, anticipate and innovate the future expectations of the Cal community.


Berkeley Rec Sports