Lifestyle Trends


The lifestyle behavior of the Millennial Generation is constantly evolving. Our online resource center will provide industry insights on how your brand can better understand, anticipate and innovate the future expectations of the Cal community.

Millennial Trends & Research

Click below to access monthly trends, research and insights from thought industry leaders.

partners_research_millenials The Millennial Mindset
Quantifying the Impact on Consumer Spend and Brand Preference Across Generations (Source: FutureCast)

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partners_research_brandauthority Our Brand Authority is Your Future
Create a Content Strategy That is Built To Last (Source: FutureCast)

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parterns_research_moneymatters Money Matters
How Affluent Millennials are Living the Millennial Dream (Source: FutureCast)

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Berkeley Rec Sports