The largest college lifestyle event in the nation will be held on the UC Berkeley campus, Sunday, August 20 and Monday, August 21.

Celebrating it’s 15th anniversary, the two-day interactive festival will introduce 30,000+ Cal students to brands of all sizes aligned with the Cal lifestyle.




Everything you wanted to know, but were afraid to ask about the nation’s largest college lifestyle event.


Exhibitor Information

Caltopia plays host to brands of all sizes committed to aligning their company culture, products and service with 30,000+ Cal students!



Sponsorship Information

Align with the Cal community at the highest level. Caltopia sponsorship will deliver the greatest marketing impact possible, aligning your brand with students and campus supporters leading up to, during and after the event.


eSports at Caltopia

The eSports Gaming Expo will be the epicenter for all things gaming featuring selected industry brands and the legendary Cal eSports team. All attendees will have the opportunity to be a part of the creative gaming experience through exciting onsite activations.



We’ve got you covered. All exhibitors and sponsors will receive the following complimenaty benefits for supporting Caltopia 2017.


Cal Smart Wallet

A bi-directional mobile platform between your brand and the Cal community.


Specialty Marketing

We have a number unique marketing opportunities that will help your brand create a lasting impression with 30,000+ attendees at Caltopia 2017.


Berkeley Rec Sports