Our vision is to leverage the power of experiential and social media marketing to create the human connection that lasts a lifetime.


Our Story

The Rec Sports Marketing Group was founded in 2003 on a belief that there was a better way for brands to actively and responsibly engage Cal students on the UC Berkeley campus.



Cal Students by the Numbers

Cal students are a highly-motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area.


Berkeley Rec Sports