We believe the experience is the marketing. Our passion is to create brand experiences that engage and inspire the Cal community. There are no limits or boundaries to our creativity, energy, and enthusiasm! We dream big and the ideas we develop and execute are even bigger!
No one knows how to engage the Cal student or Generation Y markets better than the Cal Rec Sports Marketing team. We’ve mastered the art of bringing brands to life on the UC Berkeley campus with our highly integrated and fully customized experiential and social media based marketing platforms.
Cal Students At A Glance*
- The Cal Community – Cal students are a highly motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area.
- Economic Influencers – Cal students contribute $395 million annually into the Bay Area economy of which $282 million is spent in the city of Berkeley.
- Generation Y – Cal students born after 1980 are part of a highly-sociable, influential, and achievement-oriented group of consumers. They’re 40 million strong and expected to earn upwards of $3 trillion by 2017.
What We’ll Do
- Engage the Cal community across your product and services category
- Build word-of-mouth “buzz about your company, products and services
- Influence consideration and purchases across age, gender and ethnicity
- Create brand loyalty through highly interactive experiential and social media marketing experiences
- Develop lifetime relationships with the Cal community through experiential and social media based marketing platforms